Where Ground Up stands today.
Luke, this hub is not a sales pitch. It is the technical map of how Genesis identifies the right leads for Ground Up and delivers them ready to close. We studied your business, the Wichita market, the seasonality, the competition. Now we are documenting the exact stack — the APIs, the data flows, the qualification filters — that puts qualified leads in your pipeline every week.
Five independent technical layers. Each layer connects to real data sources: NOAA weather feeds, Sedgwick County property records, Register of Deeds transfers, realtor databases, SEO tooling. Every lead is filtered through eight qualification checks before it reaches you. No small jobs. No wasted drive time. No bad payers. Only leads that fit Ground Up's operational profile.
This document lives entirely on the operational side. Genesis engineers the stack, monitors the pipelines, routes the leads with priority ranking. Your part is to focus on what you already do well: execute the job clean and fast. Everything upstream of you — from tornado alert to signed estimate — is handled by the machine described in this hub.
"You focus on the work. The stack handles everything before it — finding the lead, filtering the lead, ranking the lead, routing the lead to you clean."
Wichita by the numbers.
| Service | Range (USD) | Typical |
|---|---|---|
| Tree removal (standard) | $270 – $1,980 | $515 |
| Tree removal (60ft+) | $1,000 – $1,200 | $1,100 |
| Tree removal (100ft) | $1,500 – $3,000 | $2,000 |
| Stump grinding | $75 – $1,000 | $250 |
| Land clearing (1 acre) | $1,500 – $5,000 | $3,000 |
| Emergency storm response | 30–100% premium over standard | Highest margin |
Five technical layers that source the right leads.
Each layer is an independent pipeline. Real APIs, concrete data flows, defined output. Genesis engineers, provisions and monitors every layer. Ground Up receives the qualified leads on the other end, ranked by priority.
Urgent / premium leads. Wichita has 5–15 severe events/year.
Between 24 and 72 hours after a tornado, hail or ice storm, the market panics. Whoever arrives first wins the job at 30–100% premium ticket. Genesis polls weather feeds every 2 minutes, cross-references with property records, and fires the outreach engine before the competition even hears the sirens.
- NOAA storm feeds and Wichita NWS office alerts
- County emergency management channels
- Social listening on geo-bounded storm chatter
- Regional mesonet stations for hail and wind confirmation
- Continuous polling → filter by county (Sedgwick, Butler, Sumner, Harvey)
- Cross-check property intelligence for lot > 0.25 acre, built pre-1980
- Owner contact enrichment → verified phone + email
- Multi-channel activation: geo-targeted ads + SMS + email + direct outreach
- Handoff to Luke via WhatsApp with priority list within 2–6h
Proactive prospecting on the largest lots. 400–800 qualified records/month.
Sedgwick County publishes property records openly. Genesis pulls them daily, segments by lot size, income and zoning, enriches with owner contacts, and hits qualified prospects with direct mail, cold email and SMS drips — before they even know they need tree service.
- Sedgwick County Assessor real property records
- County GIS parcel and zoning data
- Property intelligence at scale (parcel, ownership, valuation)
- Owner contact enrichment (residential + commercial)
- Demographic and income overlays for segmentation
- Real estate listings intelligence for comps and active markets
- Suburban premium · lot > 0.5 acre · zip 67206/67230/67235/67207 · $800–3K
- Rural land · lot > 2 acres · Sedgwick + Butler · $3K–15K
- Recent buyers · sale_date < 90 days · $500–2K
- Listed for sale · MLS active < 30 days · $500–1.5K
- High-value HOA · avg_home > $400K · $800–2.5K recurring
Every deed transfer is a hot window. 40–100 qualified leads/month.
Newly registered owners in the first 90 days have high propensity to hire tree service — cleanup, dead tree the seller left behind, pre-move staging. Genesis identifies each new deed at Register of Deeds, cross-references satellite imagery for trees present, and hits the new owner in 3 waves: welcome mail, drip email, geofenced ads.
- Sedgwick County Register of Deeds — daily new ownership window
- MLS association feed for recent closings
- Real estate listings intelligence for closed vs active spread
- USPS address change and mail forwarding signals
- Owner contact enrichment for new homeowners
- Official map intelligence — satellite tree cover check
- Day 0–7 · Direct mail with QR: welcome + first tree assessment free
- Day 14 · Email drip · case study of neighbor on the same street
- Day 30 · Geofenced Facebook Ads on the new owner's address
- Weekly handoff · list to Luke via CRM: owner + property + ticket estimate
Recurring referral engine. 15–80 additional jobs/month at scale.
Realtors, site prep contractors and property managers need vendors they can trust. Genesis builds a ranked list of the top 100 realtors in Wichita, runs a 21-day personalized outreach sequence, and structures a 10% commission program with 4-hour response SLA. Contractors and NARPM property managers follow the same playbook.
- B2B decision-maker enrichment — 500+ Wichita realtors verified
- Verified email intelligence by brokerage domain
- Professional network signals for role and tenure
- Wichita Association of Realtors roster
- Public transactions ranking for 12-month volume
- NARPM Wichita chapter — property managers
- Official map intelligence and local business signals
- Rank top 100 by 12-month listing volume · tiers T1/T2/T3
- 5-email drip in 21 days · personalized per brokerage
- 10% commission + 4h response SLA + monthly commission report
- Quarterly review + annual dinner for top 10 partners
Foundation. Page 1 on Google for tree service queries in 90 days.
Without Google Business ranking and a real site, every other layer's CAC doubles. Genesis provisions Google Business from zero, spins up a fast site with per-zip location pages, builds 40+ citations, runs review generation on autopilot, and monitors Reddit and NextDoor for organic recommendation requests.
- Google Business Profile setup and continuous management
- Search Console and traffic analytics for query rank tracking
- Keyword and SERP intelligence at the local level
- Local citation building and directory syndication
- Automated review generation via post-job follow-up
- Reddit and NextDoor recommendation listening
- tree removal wichita ks · 2,000 searches/mo
- land clearing wichita · 400 searches/mo
- storm damage cleanup wichita · 200/mo
- emergency tree service wichita · 300/mo
- stump grinding wichita · 250/mo
- 20+ reviews 4★ in 60 days · 100 reviews in 12 months
A lead only reaches Ground Up if it passes 8 checks.
Every lead in the funnel runs through automated qualification before it hits Luke's inbox. No small jobs, no unreachable prospects, no duplicates, no bad payers. Whatever fails is nurtured, discarded or blacklisted — never wasted.
| Check | Rule | If it fails |
|---|---|---|
| Property size | lot > 0.25 acre · no jobs too small | Nurture list |
| Proximity | < 30mi from Wichita city · operational radius | Discard |
| Category | Residential w/ zip median income > $65K OR commercial OR rural land | Nurture list |
| Explicit trigger | Storm damage · new owner · nearby listing · realtor referral | Nurture list |
| Contact info | Valid email OR phone · verified via deliverability checks | Discard if both invalid |
| Duplicate check | Not contacted in last 60 days | Discard duplicate |
| Blacklist | Not in bad payers / no-shows list | Discard |
| Compliance | TCPA opt-in confirmed for SMS · CAN-SPAM for email | Discard if opt-out |
Volume matched to Ground Up's real capacity — no burnout, no bottleneck.
Before turning any layer on, Genesis maps Luke's crew capacity, drive time patterns, and average ticket per service. The system adjusts lead volume in real time so the pipeline never overflows what Ground Up can execute cleanly.
- 1 crew · 5 days · 3 jobs/day = 15 jobs/week baseline
- During storm peak: 2 jobs/day (less drive time) = +10 jobs/week
- Threshold: leads_pending > capacity × 1.5 for 2 weeks → hire signal
- Conversion rate < 30% → Genesis recalibrates qualification filters
- Group leads by zip code cluster · reduce drive time
- Prioritize jobs > $1,500 within 15mi radius
- Monday: high-ticket rural (drive time justified)
- Tue–Thu: urban residential clusters
- Friday: emergency window + follow-ups
Partnership Playbook — the human network that scales beyond systems.
Systems feed the pipeline. Partnerships multiply it. Five relationship channels Genesis opens for Ground Up, one by one.
Top 100 agents in Wichita metro turned into a formal referral engine.
Top 100 real estate agents in Wichita metro identified through Genesis discovery infrastructure. Formal referral contract (10% commission per closed job), tracking dashboard, monthly performance report. Angle: agents need trusted vendors for staging punch lists and inspection findings.
Site prep and land clearing captured 90 days before groundbreaking.
Top 20 residential builders in Sedgwick County (Superior Homes, Nies Homes, Ridge Homes, McCoy Custom). Site prep and land clearing pre-construction. Ticket per project US$ 3,000–8,000. Genesis prospects builder pipelines from public permit data 90 days before groundbreaking.
Annual trimming contracts as a predictable revenue floor.
Top 30 HOAs and multifamily property managers by units under management. Annual trimming contracts (Q1 spring cleanup). Entry point: NARPM (National Association of Residential Property Managers) Wichita chapter. Genesis outreach kit + one-page proposal template.
Dispatched within 24h of a claim, before competitors know it exists.
Post-storm damage generates insurance claims. Top 5 insurers cover ~80% of Wichita metro (Allstate, State Farm, Farmers, Progressive, USAA). Genesis identifies local adjusters and secures preferred-vendor status so Luke gets dispatched within 24h of a claim.
Public contracts on tax-defaulted lots, road-clearance, and post-disaster cleanup.
Sedgwick County and City of Wichita release RFPs for tree removal on tax-defaulted lots, road-clearance, public land maintenance, and post-storm cleanup. Genesis monitors procurement portals, City of Wichita Purchasing Division, Kansas DOT right-of-way, and FEMA contractor lists post-disaster. Genesis assists Luke with bid preparation (past performance, insurance certificates, pricing schedule).
Systems generate leads at volume. Partnerships create recurring revenue floors that don't depend on advertising or seasonality.
Together they turn Ground Up from a job-by-job business into a compounding network.
What Genesis needs from Luke to fire the engine.
This is a working document. Everything above is the technical stack Genesis engineers on the back end. To turn it on, Genesis needs 10 concrete inputs from Ground Up. Once these are handed off, the 90-day rollout begins.